(5 October 2026, Hong Kong) The Microfilm Production Support Scheme (Music) (“Support Scheme”),

organised by the Hong Kong Association of Interactive Marketing (AIM) and sponsored by the Cultural

and Creative Industries Development Agency (CCIDA), officially launches its 14th edition today with the

Matching Session and Kick-off Ceremony held at the InnoCentre in Kowloon Tong. Miss. Yvonne IP,

Assistant Commissioner for Cultural and Creative Industries, officiates as Guest of Honour, together with

Mr. Francis FONG, Chairman of AIM, and Mr. Ricky FUNG, BBS, CEO of IFPI (Hong Kong Group)

Limited, marking the commencement of this year’s Support Scheme.

The Support Scheme has long promoted cross-sector collaboration among Hong Kong’s advertising

production, film and television, and music industries. Through production funding and professional training,

the Scheme encourages local creative talent to produce original and story-driven microfilms, nurtures the

next generation of creative professionals, and contributes to the sustainable development of Hong Kong’s

creative industries. Over the years, the Scheme has continued to support emerging talent in advertising,

film and music, encouraging innovative forms of creative expression through cross-disciplinary

collaboration and injecting new momentum into Hong Kong’s creative ecosystem.

Funding and Professional Training to Support Creative Talent Development

The 14th Support Scheme consists of two funding categories: Tier 1 “Advertising Production Start-ups” and

Tier 2 “Professional Advertising Production Houses”. For Tier 1, ten start-up advertising production

companies participate in this year’s Scheme. During today’s ceremony, the teams are paired with singers by

drawing lots, forming ten creative partnerships. Each team will receive funding of up to HK$130,000 to

produce a 4 to 8-minute original microfilm. For Tier 2, five self-formed teams comprising directors,

scriptwriters, singers and advertising production companies are introduced at the ceremony. Each team is

eligible for funding of up to HK$240,000 to create a 12 to 16-minute original microfilm.

Beyond financial support, the Scheme provides a comprehensive range of professional training and

mentoring opportunities. Industry veterans and experts will be invited to offer guidance on scriptwriting,

directing, production management and post-production techniques, helping participating teams enhance

both the quality of their works and their overall creative capabilities.

Promoting Original Productions and Expanding Industry Exposure

Completed microfilms will be showcased through a variety of channels, including FILMART 2027, local

television stations, online platforms, social media channels, the Scheme’s official website and related

promotional activities. These efforts aim to increase public and industry exposure to Hong Kong’s original

creative content while demonstrating the strength and potential of local creative talent.

The organiser stated that the Support Scheme has, over the years, provided a valuable platform for

advertising production companies, directors and music creators to collaborate and exchange ideas. Through

supporting the creation of more original works, the Scheme aims to nurture emerging creative talent,

strengthen collaboration among the advertising, film and music sectors, and further enrich Hong Kong’s

creative industry ecosystem.

Following today’s Kick-off Ceremony, the selected teams will begin pre-production and filming. The

completed microfilms are expected to premiere online in January 2027 and will subsequently be showcased

to industry professionals and audiences during FILMART 2027.

Awards to Recognise Excellence and Encourage International Exposure

To recognise creative excellence, the Support Scheme will present a series of awards, including:

• Best Microfilm Production Award (Gold, Silver and Bronze)

• Best Microfilm Actor Award (Gold, Silver and Bronze)

• Best Microfilm Actress Award (Gold, Silver and Bronze)

• Best Microfilm Scriptwriting Award

• Best Microfilm Cinematography Award

• Best Microfilm Art Direction Award

• Most Popular Microfilm Award (selected through public voting)

Outstanding works and teams may also be recommended to participate in international microfilm and short-

film competitions, helping expand their international exposure and creating further development

opportunities.

The advertising production companies, directors and singers participating in the two tiers of the 14th

Support Scheme are listed below:

Tier 1 “Advertising Production Start-ups”

(In alphabetical order of the advertising production companies’ English names)

Tier 2 “Professional Advertising Production Houses”

(In alphabetical order of the advertising production companies’ English names)

For more information about the 14th Microfilm Production Support Scheme (Music), please visit:

HOME

Organiser: Hong Kong Association of Interactive Marketing (AIM)

Lead Sponsor: Cultural and Creative Industries Development Agency of the Government of the Hong

Kong Special Administrative Region

Media Enquiries: VIS Communications Ms. Helen LIU Tel: 9357 3867 Email: media@vis-pr.com

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.