(27 September 2021, Hong Kong) Organized by the Hong Kong Association of Interactive Marketing (“AIM”), with Create Hong Kong (“CreateHK”) of the Government of the Hong Kong Special Administrative Region (“HKSAR”) as the Lead Sponsor, the Microfilm Production Support Scheme (Music) (“Support Scheme”) has come to its 9^th edition. To continue cultivating outstanding creative talent in the advertising production and music sectors, the Support Scheme strives to build a platform for fostering more cooperation between the two sectors in Hong Kong. 

With the concerted efforts of Hong Kong people, the local epidemic situation has been stabilized recently. It also enables the Support Scheme to return its matching and launching ceremony back to the physical format after two years. The 9^th Microfilm Production Support Scheme (Music) Matching and Launching Ceremony (“Launching Ceremony”) was held at the InnoCenter, Kowloon Tong today. The organizer was delighted to have the presence of Ms. Jersey YUEN, Assistant Head of CreateHK, Mr. Ralph SZETO, Chairman of the AIM, and Ms. Flora KWONG, Committee Member of the International Federation of the Phonographic Industry (Hong Kong Group) Limited, to kick-off the 9^th Support Scheme at the ceremony. They were joined by representatives of the advertising production companies, directors, and the singers/groups/bands (singers) participating in the project.

The 9^th Support Scheme is divided into the Tier 1 “Advertising Production Start-ups” and the Tier 2 “Small Advertising Production Enterprises” with a total of 32 subsidized quotas. It provides comprehensive support, including funding and training, to the participating local advertising production companies for them to produce original microfilms together with the singers. 

The organizer announced the list of participating advertising production companies, directors, and singers at the ceremony. On the same occasion, a matching event was held to draw lots for pairing up the advertising production start-ups and the singers selected to participate in the Tier 1 “Advertising Production Start-ups” of the 9^th Support Scheme. The 10 production teams participating in the Tier 2 “Small Advertising Production Enterprises” also made their debut at the ceremony and announced their upcoming original microfilms to be produced under the Support Scheme.

With the Support Scheme’s comprehensive support, the participating teams will receive funding, among others, for producing their original microfilms. The advertising production enterprises participating in the Tier 1 “Advertising Production Start-ups” will receive a maximum of HK$120,000 each, while those in the Tier 2 “Small Advertising Production Enterprises” will receive a maximum of HK$220,000 each. They will also receive comprehensive training ranging from scriptwriting, directing, production, post-production to the latest digital technologies such as Virtual Reality (VR), Computer Graphics (CG), and Augmented Reality (AR), in support of the industry’s development in innovative technology.

Their microfilms produced under the 9^th Support Scheme will further be promoted via different channels, including the Hong Kong International Film and TV Market (FILMART) 2022, TVs, the Internet, social media platforms, and the Support Scheme’s official website, etc. 

To recognize the outstanding microfilms produced by these subsidized production teams. the following awards will be presented by the Support Scheme, namely the “Best Microfilm Production Awards,” the “Best Microfilm Actor Award” and the “Best Microfilm Actress Award” (each with its Gold, Silver, and Bronze Awards), as well as the “Best Microfilm Screenplay Award”, the “Best Cinematography Award”, and the “Best Art Direction Award”, while winners of the “Most Popular Microfilm Award” will be selected by public voting. The winning teams with outstanding performance will be further recommended for participation in international microfilm or short film-related competitions.

The Support Scheme aims to cultivate local advertising production start-ups and small-scale advertising production enterprises for them to master the techniques in microfilm production. It has been widely acclaimed since its first launch in 2013 and successfully building up a platform for discovering emerging directors and bridging advertising production teams and singers for further cooperation. Over the years, by dint of the original microfilm production, the participating advertising production companies and their directors have gained favour from different clients and received more job opportunities by taking part in other advertising, TV, and even movie productions. At the same time, the participating singers have enhanced their visibility by providing their songs for use in the microfilms produced under the Support Scheme and performing in these microfilms. In turn, they have been benefitted from further promotion and more performance opportunities.

The details of the two tiers and the lists of participating advertising production companies and singers of the 9^th Support Scheme are outlined as below:

Tier 1 “Advertising Production Start-ups”

This tier provides 22 teams, each formed by a local advertising production start-up established in not more than 6 years, its director with a ceiling of 6 years’ experience and a singer paired up by drawing of lots, with a maximum of HK$120,000 as a production fund to create an original microfilm with storyline lasting for 4 to 8 minutes.

Matching results of the Tier 1 “Advertising Production Start-ups”’ of the 9^th Support Scheme are listed in alphabetical order of the English names of the production houses’ record labels as follows: 

Tier 2 “Small Advertising Production Enterprises”

This tier provides 10 teams, each formed by a local small-scale advertising production company established in not more than 12 years, its director with under 12 years’ experience, screenwriter and singer, with a maximum of HK$220,000 as a production fund to create its original microfilm with storyline of 12 to 16 minutes.

The 10 teams selected to participate in the Tier 2 “Small Advertising Production Enterprises” of the 9^th Support Scheme are listed in alphabetical order of the advertising production companies’ English names as follows: 

For more details about the 9^th Support Scheme, please visit: https://www.microfilm-music.hk

Organizer: Hong Kong Association of Interactive Marketing

Lead Sponsor: Create Hong Kong of the Government of the Hong Kong Special Administrative Region 

Issued by: Hong Kong Association of Interactive Marketing

Media enquiries: VIS Communications Consultancy Limited

Mr. Felix Poon Tel.: 9202 2885 / 2804 2388

Fax: 2804 2390 Email: felix@vis-pr.com

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.